GEO and A&B Productions invites Humayun to Bashar Momin?

Yesterday I found this interesting blog on the page of A& B productions that proclaimed that GEO and A&B Productions welcomed Humayun Saeed at the Bashar Momin Launch! The news goes on as:

     

Geo and A & B Productions gave a warm welcome to Humayun Saeed when he graced the curtain raiser of “Bashar Momin” on March 11, 2014 at the Pearl Continental Hotel. The idea had been to celebrate the launch of the drama with its cast and crew along with some prominent socialites and media members.

Now we know that wherever there are celebrities there are gossips and one such that we have been hearing for the past few days is that of the unexpected arrival of a certain famous and well renowned actor and producer Humayun Saeed at the curtain raiser of “Bashar Momin”. A quick recall states the flurry of news and stories that initially he had arrived uninvited and later invited (by Ushna) to the “Bashar Momin” launch.

             

On the one hand we can safely say that Humayun Saeed’s entrance at the Bashar Momin curtain raiser, though was a matter of speculation for most, according to him, was based on the idea of fraternizing and mingling with other members of media. It is known that those owning separate media and production houses tend to keep to themselves due to a varying array of projects on hand etc. so the idea of getting together with other producers to celebrate their success may be unique but not unknown, after all Humayun Saeed himself did take the time out of his own hard schedule to come in good will and celebrate with the team of Bashar Momin and mingled with the cast and crew there.

On the other hand we have word or rather words from Faisal Querishi, that he, though pleasantly surprised at Humayun Saeed’s  arrival, had, himself, not extended many invitations to the fraternity, and though this unexpected arrival did create a stir amongst the media masses there, he (FQ) did welcome him warmly and had greeted him with openness and a friendly manner.

To the point that even, the director of “Bashar Momin”, Syed Ali Raza Osama, also stated that for him it was a pleasant surprise to see Humayun Saeed there. He stated that, though during the time of “Main Hoon Shahid Afridi” he had not received an invite for the premiere by Humayun Saeed himself even though he had directed the movie, Ali Raza clearly buried the hatched and was glad to see him.

So, keeping all this in mind, the air is filled with a slight confusion as to who did what and who exactly invited who to the launch! Ultimately, Bashar Momin has definitely become the talk of the town, and its popularity can be noted growing day by day, via Television ratings and Social Media forums that show a clear view of the success that this drama will have!

Aijaz Aslam made his debut in the world of entertainment as a model but today he is much more than just a fashion figurine — he is a designer, a TV producer and has donned many hats in his acting career, be it a serious role or a light-weight comic one. This top-tier actor marked the beginning of his journey in the ‘90s with his role in NTM/STN’s Kashkol and continues to impress with his demeanour and good looks.

“Before I made my debut as an actor in Kashkol with the role of the elder Roosho [two characters called Roosho were present in the play], I was offered the lead role in Fatima Surayya Bajia’s drama Aroosa,” says Aijaz. “But when Bajia called me, I frankly refused.” His reasons for refusal were understandable — his bachelor’s degree was incomplete and he didn’t have his parents’ approval.

Despite the hindrances Aijaz faced, he was destined to be a star. So when he was offered a role in Kashkol, he decided to take the leap; while his mother was still against the idea, his father and sister supported him. Director Kazim Pasha, who approached him, said, “Tum pagal to nahin ho,” for rejecting such an offer which in turn, helped shape his decision. This role served to be a stepping stone in his career.

“That’s how it [my career] started,” says Aijaz, with a smile on his face, reminiscing about Roocho making his entry in the play with its sixth episode. “I didn’t realise its worth back then but this play definitely altered the course of my career.” He became a star overnight and admits his phone did not stop ringing for days — young fans, magazine editors approached him for exclusive interviews. “I received film offers as well but that wasn’t my cup of tea; dancing was a little much for me,” he adds.

Aijazz — style, cuts
and fashion

Acting and modeling was not his sole passion and purpose, as far as Aijaz was concerned. While he loved to walk on the ramp, he felt the desire to share his fashion sense and style with the world. “I used to model and wear charming outfits all the time and this made me realise I could be an innovator in the field of cuts and style in Pakistan,” he says. “Hence, the idea to start my own label struck me.” He launched his brand, Aijazz, almost 18 years ago.

He takes his role as a fashion designer seriously and has done various courses from the London College of Fashion; his extensive list of loyal clients includes former president General (retd) Pervez Musharraf.

Coming back to fashion shows, Aijaz admits that while he was paid a small amount (Rs3,000) per show back in the day, as time went on, designers started paying him Rs25,000, as his worth grew. “The world of ramp is very different,” he adds, saying he simply adores it. “The response is very enjoyable and I was recognised for it.”

His plans include launching another clothing line A&F with actor and friend Faisal Qureshi, and a sitcom, Teen, which will be aired on ARY Digital soon. The show also stars Qureshi. “There is a comfort level when I work with him — Our timings are classic, expressions are priceless and the understanding is quite mutual. With a new person there is always an adjustment issue,” says Aijaz.”



Source: http://tribune.com.pk/story/507809/aijaz-aslam-between-the-realms-of-fashion-and-acting/

Digital advertising mediums …the new thing “Meri Jaan”

One play, many reviews …that’s what “Meri Jaan” a Creative Workshop project, an adaptation of the famous Tony award winning hilarious comedy 'Boeing Boeing'; by Dr. Enver Sajjad has had. None of these reviews have actually spoken of the drama itself, the actor’s performance or for that matter the marketing and overall advertising methods applied.
The plot itself revolves around Jamil (Faisal Qureshi), a successful businessman, who juggles three flight attendant fiancées: Zareena (Mahwash Siddique), Nargis (Aiman Tariq) and Najma (Zhalay Sarhadi). He tracks their airlines' timetables through online networks, and his long-suffering housekeeper, Bari Amma (Afshan Qureshi), reluctantly resets the menus and bedroom decor depending on the arrivals and departures.


Jamil has been successful at convincing each girl that she is the only one. Jamil's old school friend Bashir (Saqib Khan) arrives unexpectedly joining the plot and creating waves ad laughter for the audience with his hilarious comments and reactions. Unfortunately for Jamil, a new and faster Boeing jet has been introduced, changing the timetable and along with weather delays complications arise when the girls' behavior does not match Jamil's careful planning. Bashir steps in to help Jamil by keeping one or more of the girls busy as they arrive ahead of (or behind) schedule.
It becomes more and more difficult for Jamil, Bari Amma and Bashir to keep the girls separate once they all arrive, and the lies told become more and more difficult to reconcile, resulting in a rib breaking farcical comedy.
To publicize, different mediums for adverting were applied ranging from billboards seen around Clifton and Defence to SMS, Viral Marketing and Facebook fan page. SMS is the most common medium for exchanging information these days. The very same was applied to publicize for the event as well, were messages where sent to all friends and family members highlighting the features and details bout the same.
The same was done on Facebook where a fan page was created and more than 500 people added or visited it just to get a glimpse of what they could be able to see once they got there.Viral marketing was applied to inform that free seats were available during the 1st few days of the play. This attracted many people to attend it and help in spreading the word of how humorous the play was so that others could come and enjoy as well.
Students, celebrities and people from all walks of life came to watch this play not only once but again and again. It was a show that was not only preferred by all. A lot of people came in for free because they preferred not paying even though they could afford it. It is a shame actually, they can spend money on the most obnoxious things ever but it took the life out of them to pay for a play.
Even though the play was for 15 days and still has 4 more days to go, I have seen it almost everyday and know all the dialogues by heart “balungri” and "naaa mumkinn" being my all time favorite. Every time I see it, there is a slight change in the act that makes it even funnier. The time sent and the marketing tactics applied shall be remembered forever and I can safely say that the days sent at the play will be the most memorable days of my life. =)