According to a first-of-its-kind social experiment conducted by Dove revealed that an alarming 80% of women feel hesitant to share the way they look, the study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women. The results are documented in the short film Dove: Patches on dove.pk/patches .
The documentary was revealed globally in 58 countries including Pakistan. At the launch event held at Verde Bistro Cafe to illustrate the Social Experiment, notable bloggers and influencers were invited among successful women who encapsulate the terms ‘beauty’ and ‘strength’.
The Dove: Patches experiment was guided by psychologist and New York Times best-selling author, Dr. Ann Kearney-Cooke (Ph.D., Counseling Psychology) who has spent thirty years conducting scientific research around women’s body image and self-esteem.
During the experiment Dr. Kearney-Cooke invited the participants to wear a custom-made “beauty patch” for two weeks, which – would help them feel more beautiful. The women were then invited to keep a personal account of their life-changing experience throughout the two week period. All the women agreed that wearing the “beauty patch” helped to improve their self-esteem and to change their personal lives in ways that they had not imagined.
At the end of the experiment, however, it is revealed that the “beauty patch” contained nothing and that the power of believing in their own beauty influenced feeling beautiful.
This first of its kind experiment designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within. Aisha Randhawa, a notable blogger present at the event said after watching the Dove: Patches video, “I really feel beauty is within, one just needs to identify the strengths and focus on positives of life. Dove: Patches is a brilliant experiment, it makes you realize that beauty really is a state of mind.”
Source: http://pakmediablog.net/16875/dove-proves-beauty-state-mind/
No comments:
Post a Comment