Geo Television Network has launched Geo Theatre in an effort to bolster the developing industry.
The move is an expansion on Geo’s media partnership deals with many independent theatre companies like Purple Patch, Kopy Kats, Entertainment Xtra, NAPA, Faiz Foundation and Artainment.
Speaking to HIP, Aizaz Imtiaz, Manager Corporate Affairs at Geo said that the project was a labor of love for Mir Ibrahim Rehman and Asif Raza Mir.
According to Imtiaz, this is an entirely non-commercial venture which will build the theatre industry in Pakistan through on-air promotion, print campaigns and creative contributions.
“Ten years ago we started Geo Films, and now look how far fims have come,” he said He hopes to see the same happen to theatre as well.
The theatre scene in Pakistan has continued to improve after a twenty year long slump. New talent like Nida Butt, Shah Sharabeel and Umar Sultan have broght new life to the stage.
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